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Trends 2026: What Is Already Reshaping Digital Markets Today

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Date

January 2026

Reading time

15 minutes

Field of research

AI, Digital markets, Competition law

Description: Download the guide to explore the structural shifts that are already redefining the rules of the game across digital markets. It focuses on four key trends: the localization of AI; AI’s expansion into the physical world and the new liability questions it raises; the transformation of data and privacy regulation; and growing scrutiny of dark patterns, addictive design, and algorithmic recommendation systems.

 

The guide also shows how systematic trendwatching can help businesses identify emerging risks and opportunities early, prepare for regulatory change, and make informed decisions before new rules become a market reality.